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THE SURVEYNEURO TOOLKIT

See the signals
behind the answer.

Combine online behavioral measures with what people tell you. Each method reveals a different part of the response.

Explore our methods
MEASURE ATTENTION · EXPRESSION · ASSOCIATION · RESPONSE01 — 05
WHY MIX METHODS?

One question.
More than one signal.

People can tell us what they think. Behavioral measures add context about where they looked, how expressions changed and how quickly associations formed. Together, these signals help research teams interpret responses with greater care.

01 / ATTENTION

Webcam
eye tracking.

Follow visual attention remotely through a participant's webcam. Explore what is noticed first, which elements hold attention and what may go unseen.

WHAT IT CAPTURESGaze patterns and visual attention
USE IT TO EXPLOREAds, packaging and digital experiences
Discuss an eye tracking study
ILLUSTRATIVE ATTENTION VIEW
NEW
PERSPECTIVE
ILLUSTRATIVE VIEW · NOT STUDY DATA
ILLUSTRATIVE VIEW · NOT STUDY DATA
02 / EXPRESSION

Facial
coding.

Observe changes in facial expression while someone experiences a stimulus. These patterns add an emotional perspective that is interpreted alongside the study context and stated feedback.

WHAT IT CAPTURESObservable expression patterns over time
USE IT TO EXPLOREVideo, campaigns and experiences
Discuss a facial coding study
03 / ASSOCIATION

Implicit
reaction time.

Measure how quickly people respond to a stimulus or association task. Response latency can provide another perspective on the strength or ease of an association.

WHAT IT CAPTURESSpeed and pattern of responses
USE IT TO EXPLOREBrands, claims, concepts and ideas
Discuss a reaction time study
BRAND
↔
ATTRIBUTE
ILLUSTRATIVE VIEW · NOT STUDY DATA
CUE→RESPONSE
✳
ILLUSTRATIVE VIEW · NOT STUDY DATA
04 / CONTEXT

Implicit
priming.

Present a cue before a task and explore how it influences a later response. Priming can help reveal associations that direct questioning alone may not surface.

WHAT IT CAPTURESThe effect of a preceding cue
USE IT TO EXPLOREPositioning, concepts and messages
Discuss a priming study
05 / STATED RESPONSE

AI-assisted
surveys.

Bring people's own words and choices into the same research story. AI-assisted surveys complement behavioral measures with direct feedback and structured questions.

WHAT IT CAPTURESStated feedback and choices
USE IT TO EXPLOREReasons, preferences and perceptions
Discuss an AI-assisted survey
RESEARCH QUESTION
What stood out to you?
CONTINUE →
✦
ILLUSTRATIVE VIEW · NOT A LIVE SURVEY
THE METHODS WORK TOGETHER

A fuller picture
of the response.

Choose the mix that fits your research question. An attention measure can show what was seen; a survey can ask why it mattered; implicit tasks can explore associations beneath the answer.

See solutions
RESPONSIBLE RESEARCH

Built around
participant privacy.

Webcam input is analysed in real time. Raw webcam video and audio are not stored; anonymous numerical research measures are hosted in Frankfurt, Germany. Each study should explain its methods and consent before participation.

Read our Privacy Policy
LET'S DESIGN THE RIGHT STUDY

What do you
need to know?

Tell us the decision in front of you. We'll help identify the methods that can provide a useful answer.

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